Marketing Manager for Excel (MM4XL) is an Excel add-in program designed by marketing experts, statisticians, and mathematicians to fosters strategic thinking in business decision-makers. MM4XL works in five languages – English, German, Italian, French, and Spanish. This new release introduces new analytical tools while existing tools have been enhanced. Among the tools available in MM4XL: Forecast Manager, CrossTab, Sample Manager, Proportion Analyst, Decision Tree, Descriptive Statistics, Cluster Analysis, Semantic Differential Chart, Four-Dimensional Chart, Brand Mapping, Brand Switch Analysis, Positioning Maps, and Product Portfolio Analysis (both BCG Share Growth Matrix and McKinsey/GE Business Assessment Array). Moreover, two kinds of quadrant analysis (bubble maps with labels), extremely helpful in marketing, are also built into the software.


Summary: Marketing Manager, Forecast Manager, Product Portfolio Analysis, BCG, Analyst

Concepts: Marketing, Marketing management, Product management, Strategic management, Product, Brand management, Manifold, Business

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