MM4XL Educational Pro
Marketing Manager for Excel (MM4XL) is an Excel add-in program designed by marketing experts, statisticians, and mathematicians to fosters strategic thinking in business decision-makers. MM4XL works in five languages – English, German, Italian, French, and Spanish. This new release introduces new analytical tools while existing tools have been enhanced. Among the tools available in MM4XL: Forecast Manager, CrossTab, Sample Manager, Proportion Analyst, Decision Tree, Descriptive Statistics, Cluster Analysis, Semantic Differential Chart, Four-Dimensional Chart, Brand Mapping, Brand Switch Analysis, Positioning Maps, and Product Portfolio Analysis (both BCG Share Growth Matrix and McKinsey/GE Business Assessment Array). Moreover, two kinds of quadrant analysis (bubble maps with labels), extremely helpful in marketing, are also built into the software.
Summary: Marketing Manager, Forecast Manager, Product Portfolio Analysis, BCG, Analyst
Concepts: Marketing, Marketing management, Product management, Strategic management, Product, Brand management, Manifold, Business
Categories:
/business and industrial/advertising and marketing/marketing
/science/social science/linguistics/translation
/technology and computing/software
Tags: Product Portfolio Analysis, Excel add-in program, fosters strategic thinking, BCG Share Growth, new analytical tools, Brand Switch Analysis, Semantic Differential Chart, Business Assessment Array, Marketing Manager, business decision-makers, Forecast Manager, Proportion Analyst, quadrant analysis, Four-Dimensional Chart, Cluster Analysis, Marketing management, Sample Manager, new release, Descriptive Statistics, bubble maps, Product management, Brand management, Brand Mapping, Decision Tree, Positioning Maps, Strategic management, marketing/marketing/science/social science/linguistics/translation/technology, MM4XL, CrossTab, statisticians, Manifold, experts, languages, kinds, labels, software.Summary, McKinsey/GE, AnalystConcepts, BusinessCategories
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